Building the Employer Brand – the strategic tool in Talent Management

Employer brand is about capturing the spirit of an organization in a way that engages talent across its life cycle (join-stay-exit) within the organization. It articulates an organization’s ‘value proposition’—the entirety of its ethos, processes, values and employee relationships, providing a new focal point for the organization.
Over the last one year, there have been several high impact changes happening due to the global economic slowdown. This is also impacted the talent market. Several organizations have done job cuts and layoffs during this period. The rules of the game are changing completely. It is no longer enough for us to continue to do more of the same, but to look at things with a completely different perspective.
Is your organization doing the right things to become an employer of choice? Do you have a communication plan for all stakeholders? Are you communicating enough? Is your organization delivering the brand promise?
What will you learn?
In this webinar, Rajneesh Singh, Group Head Human Resources, Network 18 will share his perspective on the subject and address questions by the participants.
Participants will learn why organizations need to build their Employer Brand. Understand what Employer Branding means and how companies communicate their Employer Brand in today’s context. Rajneesh will also share his experience of branding/re-branding at Network18.
WHEN
27 May 2010
Timings: 3:00 pm – 4:00 pm
WHERE
Virtual Session (on web/phone)

SESSION PLAN
Speakers Presentation : 25 mins
Interactive Q&A : 35 mins

FEES PER PARTICIPANT
Per Individual :      Rs.250

HR THOUGHT LEADER
Rajneesh Singh, Group Head – Human Resources, Network 18
Rajneesh is Group Head Human Resources of Network 18. He is a Post Graduate in Personnel Management & Industrial Relations from XISS, Ranchi with around 22 years work experience spanning Consulting, Manfacturing, FMCG, Hospitality, Telecom and Media.
He has varied experience spanning the Consulting, Manufacturing, Telecom, Hospitality & the FMCG industries. He has had stints with firms like Hindalco, Eicher, Hutchison Essar & Gillette. His core capabilities include Culture building, Talent management, Team engagement and Learning & Development. In his last assignment with Gillette, he was in a regional role handling talent acquisition for the AMEE Asia regions.
In the past 4 years with the Group he has led critical H R interventions and in the process the organization was voted the Best Workplace in Media sector for 2 years consecutively.
For Further details / Registration, kindly confirm to: Ankur Sethi: 98110 91144, ankur.sethi@nationalhrd.org

Look forward to your active participation and nominations.

Kind Regards,
Ankur Sethi
Program Manager – HR Talks
National HRD Network